Folklore inspiration in a Ther Gab bag

A Hien | VnExpress

Wed 20 Mar 2024 11.00 GMT+7

Ther Gab handbags are inspired by traditional cultural materials and folk tales, crafted by Vietnamese artisans.

Ther Gab said the saying "The shoes make the man, the handbag makes the woman" is an important part of the brand's direction. Especially for women, a suitable bag can help them confidently express their personality, affirming their class and fashion sense.

Inspired by traditional cultural materials and Vietnamese folk tales, Ther Gab handbags were born from the creativity, passion and meticulous craftsmanship of Vietnamese people. In addition to function, design and aesthetics, the brand also aims to help women affirm their personal statement, while inspiring each woman to confidently shine.

Ther Gab is a handbag brand co-founded by a group of young Vietnamese people. Photo: Ther Gab

Each Ther Gab product is considered a work of art, a combination of design, color and material while still ensuring creativity and trendy elements. For example, the Banh Giay model impresses with its circular design and soft Cleo leather. The shape of the bag represents wishes of peace and happiness. The bag straps have also been carefully researched to ensure convenience and flexibility for both crossbody and shoulder wear.

While Seashells bring the liberal breath of the sea. The interior space of the bag is large, has a lot of capacity while still ensuring no loss of shape or creaking, suitable for active, personality girls who like to carry "the whole world" with them.

With the Bean Bag model, the sturdy framing border and the surface of two halves of hand-quilted flowers help create a highlight. The bag is made from high-quality microfiber material, which Ther Gab compares to "a seed with potential for strong vitality", representing the desire to rise. No matter where it is placed or accidentally pressed, the bag is guaranteed not to be scratched or affect its shape.

Ther Gab's entire bag line is designed and manufactured in Vietnam. Photo: Ther Gab

In addition, the Pink Pea model, a special version of the Bean bag, with outstanding color tones, artificial rabbit fur and a unique design promises to bring a cute, youthful feeling to women.

Inspired by the fairy tale about the beautiful and gentle Tam, the bag model of the same name is an upgraded design from the traditional bucket bag. The bag is made from high-quality PU leather, helping women express their feminine and gentle image.

As for the Ba Gang bag, it has a compact design but a large capacity (about 40 cm wide), which will be the choice for women looking for bags to carry laptops and documents. Lightweight water-resistant parachute fabric mixed with leather and scratch-resistant velvet interior lining also help increase bag durability and ease of preservation.

In addition to the Vietnamese market, Ther Gab has expanded its market to Singapore. Photo: Ther Gab

With product lines diverse in style, color, and meticulous design, Ther Gab brings a world of colorful handbags for girls to freely choose, mix & match and transform with diverse outfits. way.

"Whether going out on the street with friends, at the office with the image of an elegant, free-spirited girl walking on the beach or appearing at a luxurious party, Ther Gab can accompany women," said the brand representative.

Ther Gab is a handbag brand founded and developed by four young Vietnamese people since 2022. All products are designed, produced and processed domestically, through the skillful hands of craftsmen. skilled. Over the years, the brand has contributed to bringing a new breeze to the domestic handbag fashion market.

The company will expand internationally from the end of 2023, conquering the Singapore market. Tens of thousands of Ther Gab bags have been widely accepted by women. Bag prices range from 550,000 to 750,000 VND per bag.

When purchasing Ther Gab products, a portion of the revenue from each bag sold will be sent to SOS Children's Villages Vietnam every month. This is also a commitment to share community responsibility and brand gratitude to customers.